What is a Blog? Introduction To Blogging For Beginners

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what is blog

By now I’m sure that you’ve heard of the term “blog” and this might have left you with a lot of questions such as “What is a blog”, “How is a Blog Set-Up”, How Do You Make Money From A Blog”, etc. You may even be curious to know what exactly the term refers to and implies, and for those who would like their curiosity answered, here are some brief answers to most of the questions you may have…

introduction to blogging

What Is A Blog?

The word “Blog” is a derivative of the term “weblog”. As the name implies, a weblog is essentially a text log of text. Blog’s originated in the world of information technology since those involved in the field would register (write) their opinions, experiences, and thoughts on topics related to IT and publish them on the web. Over time, the popularity of blogs spread to other fields and nowadays there are blogs on all subjects under the sun.

According to Wikipedia, as of February 20, 2014, there were around 172 million Tumblr and 75.8 million WordPress blogs in existence worldwide!

 

what is a blog

What Are The Different Kinds of Blogs?

When blogs originally appeared on the Internet, they were mostly considered a form of self-publishing of vanity projects, but did you know that there are…

Four Kinds of Blogs

  1. Traditional Blogs– This type of blog requires a lot of content based on a particular niche.
  2. Mini blogs– MiniBlogs usually consist of 1-5 pages that focus on selling a product or service.
  3. Vlogs- This is a video blog that can be broken up into segments.
  4. Microblogs- These are small messages of content that are usually blasted out on social media sites.

Over time, the number of people who read and produced blogs began to rise. Today, tens of millions of people read blogs, and this has had an amazing effect in two ways…

  • It has opened major portals for advertising revenues.
  •  It has greatly challenged the traditional media as a means of entertainment and information. The reason for this is that the audience of certain blogs is huge and that allows the blog to transmit its material to dozens of people in a relatively short period of time.

As such, some blogs are on par with several major radio and television programs in terms of audience. This is really amazing if you consider how easy it is to launch a blog!

what is a blog

What Types of Blogs Are There?

When creating a blog, it is important to choose the right type of blog. The type of blog shows the purpose of the blog and how it achieves its objectives. This helps you determine the correct strategy to achieve those goals. To help you choose the best type of blog for your needs, I will go over 12 types of blogs and when they are most successful. As we review them, you will notice that there are some crosses in some of these types of blogs, and a blog can be a combination of them. To succeed, it is better to focus on one type!

12 Types of Blogs

1. Personal Blog

The personal blog doesn’t focus on a specific topic or audience. Bloggers write about what interests them: their hobbies, beliefs, daily life, politics, sports, etc., and they attract the types of people that share the same interests. The writer just wants to make a difference and share knowledge or experience.

They’re the most successful when they find a like-minded audience and build a community around their common interests.

friends photo

2. Personal brand blog

This blog centers on the blogger as the brand. They are used to create credibility for the blogger as a thought leader, speaker, and teacher within a specific niche. It is often used for training, consulting, guidance, personal development, spirituality, etc. They often provide free downloadable content, such as ebooks, checklists, guides, etc.

what is a blog Photo by jopemoro

The focus is on building a relationship with the audience for lead generation. This type of blog is successful when it trains readers through the call to action.

Those with ads and affiliate sales should attract a large audience in niches that include a large number of ad networks and affiliate products. Those who sell their own products will need a large audience or expensive products to sell. Those with the goal of being hired only need a smaller audience, but they must build strong relationships with their audience.

introduction to blogging
Photo by christophe.benoit74

3. Corporate blog

The objective of this blog is the business itself, its own products or services with the purpose of increasing the traffic of your business to win customers. Themes are chosen to attract visitors interested in your specific industry. They are run by corporations and could be called business blogs.

Its objectives are focused on capturing potential customers for its sales funnel. This includes contact forms, building email lists, landing pages, calls to action, offers, etc. The idea is that visitors will be attracted to the content and then go through the sales funnel to the call to action.

sales funnel photo

4. Personal services blog

This blog covers topics related to the services offered. These are excellent for local services such as lawn care, child care, home care, walking dogs, removing trash, etc. The blog can earn some money through ads or affiliate links, but the main objective of this blog is for the blogger to be hired to perform the services.

local photoThey succeed when they reach the local audience since this is the audience that can follow their call to action.

5. Blog repair services

This blog covers topics related to the services offered. These are excellent for local repair or maintenance services companies, such as lawn care, home repair, etc.

Like personal services, the main objective of this blog is for the blogger to be hired to perform the services. They also succeed when they reach the local public who can follow their call to action.

lawn maintenance photo

6. Niche blog

A niche blog focuses on a specific topic. Some are extremely specific (such as fly fishing in Florida), while others (such as fly fishing in the US) are broad and are used to attract a slightly wider audience. Many times these are hobby blogs and end up becoming small personal business blogs (and sometimes large companies).

fishing photo

The niches include anything that someone is interested in and they are generally more successful if the blogger is passionate about the subject. This passion keeps them active even with little traffic.

Popular Niches :

  • Finance
  • Sports
  • Deal
  • WordPress
  • Food
  • Writing
  • Cars
  • Music
  • Games
  • Films
  • Books
  • Fitness
  • Mom
  • Travel
  • Current events
  • Entertainment
  • Fashion
  • Lifestyle
  • DIY
  • Politics
  • Paternity
  • Pets

They are the most successful when they find a niche that is not too saturated.

too many people photo
Photo by tophrrrr

7. Affiliate Blog

The content of this type of blog focuses on products. It is usually in the form of product reviews or tutorials on the use of products. The call to action is to buy the product through the affiliate link of the blog. The classification of keywords around products is crucial.

products photo
Photo by mikecohen1872

To succeed, affiliate blogs need to find products with excellent affiliate programs and that are in demand. Email lists are essential as they provide a group to promote.

8. Artist’s blog

An artistic blog focuses on any type of art that the artist creates, such as paintings, drawings, sculptures, music, photography, writing, etc. They often include galleries, stores where you can buy or order jobs, articles that show the work, provide tutorials, podcasts, etc.

They succeed when they create followers for their art. It may not require a large audience; Just enough to support the artist.

artist photo

9. The counterculture blog

This blog uses a marketing method that is divisive in its approach to content. Using the concept that all attention is good attention, try to stand out from the crowd by being as polarizing as possible with popular opinion. It is difficult to get it right. If it is not done well, it can eventually be polarizing for those it attracts. The titles may look more like clickbait. The key is not to be rude, but to make bold statements against popular views.

It works best for affiliated blogs and services. She/He is the most successful when he achieves the right balance: She/he attracts the right audience and keeps him.

stand out from the crowd photo
Photo by fernando butcher

 It will have a smaller audience, so you must turn that smaller audience into loyal followers. The blogger must have exceptional knowledge of the subject.

10. Guest blogs

The content for these blogs written by guest writers who are generally experts in the field. This is different from hiring writers. This is bringing guest bloggers who already have their own followers to grow the audience.

This leaves the blog owner free to manage and promote the blog while providing content that could even be beyond the experience of the blog owner. The blog owner will sometimes also write some of the content, but they are not the main authors.

guest photo

This is successful when you get bloggers that can attract your audience to your blog. They will also help promote the content so that the articles can have a greater reach than those written by the blog owner.  

11. Case study blogs

The case study blog (also, experimental or trial blog) tests things to see what works. They try different tools, techniques, strategies, etc., and report the results to the audience to provide information about their fields. This essentially creates step-by-step guides that the audience can follow to succeed.

It succeeds when it has enough followers to do a solid case study that can lead to a call to action. Bloggers need to share what works, what doesn’t work and why. This means that the tests have to be relevant to the audience they are trying to attract.

followers photo

12. Podcast

The content of this blog includes the embedded podcast (usually audio or video or both, from any platform from which it is supplied) and includes a description, summary or a transcript of the podcast and links to the call to action. Publications are episodic. The podcast generally takes the form of a chat, webinars, interviews, training, etc.

It succeeds by having a large number of followers who click on the call to action. It can be a course, book, software, service, downloads, etc.

podcast photo

What Should I Name My Blog?

Choosing a blog name can be difficult. I can’t say how many times I’ve seen people online asking what they should name their blog. Or these people are having a hard time naming their website because they can’t expand enough in their blog post, or because they don’t think they are creative enough to create a blog domain name for their website on their own.

creativity photo
Photo by StickerGiant

The process of choosing the name of a blog website involves many different things. You should think about your blog message, the tone you want to set with the blog, the type of audience you want to attract and what you expect to get. But that’s where you really have to think and focus on the goal of blog.

Maybe this is too much to consider when all you want to do is write, but if you don’t do it at the beginning, you can end up with a name that doesn’t fit the general message of your blog or one that doesn’t make sense.

What makes a good blog name?

A good blog name is something short, unique, memorable, and contains its main keywords.

The main keyword of your blog is the main theme of your entire website. This makes it easier for those interested in that topic to discover your blog. Making your blog unique can help you build a strong brand. While if you choose a generic or common name, it will be difficult for people to distinguish your blog from others. If you are creating a personal blog, you can also use your name as the name of your blog.

Another option is to choose a random blog name using a random name generator, but if you have ever used one of them, they are very random and impersonal. But hey, if you are really stuck, try out the following Blog Name Generators for some inspiration…

3 Blog Name Generators

  1. Business Name Generator.com
  2. Panabee.com
  3. Wordoid.com

If you only take some time to focus on what you want to create, creating a website name shouldn’t be too difficult. The name of the blog is possibly the least important if one really thinks about it. The content and what one delivers will be more important. But I understand, people want a blog name to be catchy or creative, so that’s where people tend to get stuck.

Publishing your own blog is easy and there are only two ways to do it…Free or Paid.

 

How Do I Start A Free Blog?

To start a free blog all you need to do is register with a free blog service such as WordPress.com or Blogger.com. This takes less than a few minutes and once your account is opened, your blog will start to work. Yes, it’s really that simple, they have designed it to be easy for everyone who’s starting out with blogging, but there are disadvantages to starting a free blog

5 Disadvantage’s of Starting A Free Blog

1. You Don’t Own Your Content, they do.

2. Your Blog will not look Professional– Design options are limited.

3. You won’t make as much money..search engines don’t respect free blogging services as much as they do self-hosted blogs. You get better search engine rankings, and that means more traffic and sales.

4. You Don’t Have Control Over Your Blog-if the company (that you have your blog with) goes bankrupt overnight, YOUR BLOG IS GONE!

5. You will not Consider Your Blog a Business– It is easier to view your job as a business when money comes out of your pocket to operate and maintain it.

what is a blog
Photo by Rosaura Ochoa

How To Start A Paid Blog

The Second Method is to pay for blog hosting. The main benefit of a paid blog site is that you will have much fewer restrictions on the content of your blog and how you choose to sell advertising on it. Some Web hosting companies charge up to $100 or more a month! That’s crazy to me! I pay less than $30 a year for my web hosting at Namecheap. Here are my top reasons for choosing Namecheap

  • They have excellent customer support! (When I first started out blogging I had a lot of questions about WordPress and they helped me out a lot!)
  • Namecheap allowed me to have my domain names and web hosting all in one place. It makes everything so much easier.
  • Namecheap is cheap like I previously said! They only charge $2.88 a month for a WordPress Website, where else can you start a business for less than the price of a cup of coffee? Nowhere that I know of!

The Main Disadvantage is Paying for Expensive Webhosting! Don’t fall into that trap!
Search and buy domains from Namecheap

 

How is a Blog Set Up?

A blog is often a column that runs through the page. The margins of a blog can be filled with all kinds of bells and whistles, such as advertisements, links, images and anything else you can think of! The blog itself will be a column that is mainly text, but thanks to advances in HTML coding, it is also possible to host photos, videos and audio files within the text part of the blog itself. Often, these “add-ons” work quite well as a means to improve the overall quality and attractiveness of a blog.

how is a blog set up

How Do You Make Money With A Blog?

The greatest thing about blogging is almost anyone can do it! You don’t need a knowledge of HTML, and once you get started, it’s a lot of fun. Here are some of the best way’s to make money with your blog…

5 Way’s To Make Money Blogging

1. Accept ads on your blog. Online advertising is a great opportunity for bloggers in the online world. You can accept advertisements and get a fee each time an online user visits your advertiser’s website. The rate you will get for banner advertising generally depends on your agreed rate per click with the advertiser.

billboard photo
Photo by Barnaby

2. Write sponsored reviews. If you have used certain products or services and like the experience, you can also blog about it and receive a commission. Paid reviews are also one of the easy ways to make money with your blog, and many companies are also paying blog owners for their product reviews.

3. Pay per click advertising. One of the first companies to make money that you can really find with your blog is pay per click advertising that can be in the form of Google AdSense, which will allow Google to show ads on your blog and you will get a fee payment clicks One tip to help you earn good money with pay-per-click advertising is to make sure your Google ads are relevant to your blog post, as this would ensure that people who read your blog are also interested in your ads.

google adwords photo

4. Affiliate marketing. This is one of the easiest way’s to make money online. All you have to do is promote other people’s products through your blog and you will get a commission once you get a sale. This is called affiliate marketing. All you have to do is join affiliate programs and start promoting products on your blog. Once you get a sale, you can earn a percentage as your commission. In fact, this is one of the techniques that allow you to earn good money on online sales. While your blog is running and you get customers, you can also earn long-term passive income.

5. Sell products on your blog. If you have a talent for writing, you can write your own e-books and sell them online. If you are good at crafts, sewing or other jewelry design, you can sell them online through your blogs.

affiliate marketing photo
Photo by missyward

Final thoughts

As you can see in this Post, Introduction To Blogging For Beginners, there are many aspects that go into starting a successful blog from scratch and I hope this post answered many of the questions that you may have had…

So, why not let this be some motivation for you? Launch a new blog today but before you do, why don’t you check out my FREE Training Course that will get you started in the right direction! 

Happy Blogging!

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